NON — STANDARD is a design studio founded in collaboration. We partner with brands and individuals, assisting to uncover their core values and, in doing so, deliver contextually driven experiences for their customers. We deliver strategic solutions that remain flexible to changing markets and design systems that share brand visions and values.
1.
Process
Process
We accept that design fundamentally encapsulates the process of creative problem-solving and believe this process can be applied to any industry, discipline, or media. By partnering with like-minded clients, we design experiences that are practical yet push the envelope creatively, enabling clients to execute their objectives both strategically and unconventionally.
Our process is rooted in transparency. We rely on dialogue and clear communication with clients to drive trust and autonomy. No matter the project scale, we collaborate with our clients as partners. We engage perspectives to un-cover and un-pack problems. This defines the direction of our design strategy. We work first to understand the in-explainable, then execute it through considered design.
Our output focuses on building tools that prioritise our partners. Brand guidelines, websites, generative tools, motion toolkits, social media packages, our design systems empower internal teams. These tools range from simple to complex and are a part of all project executions. We create design systems that are detailed, layered, and unconventional. Our projects are organised, honest, and non-standard.
2.
Structure
Structure
Our studio encompasses both a compact and expansive nature. We consist of a primary team alongside a rotating cluster of 5-10 personnel who contribute to our day-to-day operations, specific projects, and direct client engagements. We perceive our team as a network of exceptionally skilled individuals, traversing various fields and proficiencies. This strategy enables us to provide discerning and considered brand execution. Our work is firmly grounded in the robust research and strategic acumen typically associated with larger agencies, while simultaneously benefiting from the attention-to-detail of a small studio.
We are a collaborative team that routinely expands and contracts based on project requirements. These close relationships allow us to tailor a team to suit the needs of each project, whilst providing clients with access to industry leaders.
As a studio, we recognise the immense value of having a skilled and varied team, encompassing a range of perspectives. Such difference greatly enhances our collective output.
3.
Services
Services
Identity
Art Direction
Identity design
Brand guidelines
Print & editorial
Packaging
Typography
Motion design
Digital
Wireframes & prototyping
Interface design
E-commerce
Website development
Experimental & creative development
Digital strategy
Information architecture
Strategy
Brand strategy
Brand tone of voice
Brand audit
Social strategy
Campaign creation
Content strategy & copywritting
Signage & way-finding
4.
Awards & Recognition
Awards & Recognition
Our team has been frequently awarded in national and international design competitions and we are regularly the subject of articles in design reference books, blogs and magazines including; Awwwards and The — Brand Identity.
3×
Awwwards
03 P–1020 BG
Berlin Grotesk
31 P–0120 N
Neundex (Typography)
00 P–0723 N
NON
1×
The — Brand Identity
08 P–0720 S
SA